Commercial sites can shift load — HVAC ramps, lighting setbacks, process flexibility. The demand response market pays for that flexibility. Right now most of that money flows to aggregators with their own incentives. Demand Response Coordination lets your brokerage capture that revenue alongside the procurement relationship — without the aggregator middleman.
Demand response is a $10B+ market in the US. Commercial sites that can curtail load earn capacity payments, energy payments, ancillary service revenue. The brokers who already manage these sites' procurement are perfectly positioned to coordinate DR — but most don't, and the value flows to third-party aggregators who don't know the customers as well.
The DR aggregator signed your client up six years ago, captures their fees, and rarely talks to them. You've been talking to that customer monthly. Who has the relationship?
Capacity markets, ancillary services, utility DR programs — there are dozens, structured differently per ISO. Customers don't understand what they're enrolled in or what they're earning. A broker who explains and coordinates becomes irreplaceable.
When DR season hits, someone needs to coordinate participation events, notify the customer, track performance. Today that's the aggregator. It could be the broker.
Demand Response Coordination sits Gridient between the customer and the program. You enroll qualifying sites, coordinate events, capture performance, surface revenue — all from the workspace already managing the procurement relationship.
DR aggregator margins are 15-30% of the customer's revenue. Coordinating directly captures the bulk of that. Same customer, same flexibility, you keep the cut.
Customers who participate in DR through their broker — who already understands their load patterns — perform better in events. Better performance, better revenue, better retention.
DR creates touchpoints between procurement cycles. Event notifications, performance reports, season prep — every interaction strengthens the relationship.
What an in-house DR module looks like inside Gridient is still open. Capacity market enrollment, event coordination, performance tracking — these are the obvious pieces. The shape of the product depends on which ISOs and programs our broker partners need first.
Match commercial sites to DR programs they qualify for, by ISO, utility, and load profile. The first-pass screening that makes program enrollment possible.
Workflow for enrolling qualified sites into capacity, energy, and ancillary programs. Forms, signatures, follow-up. The grunt work, structured.
Real-time DR event notifications. Customer-facing event playbook. Performance capture during dispatch. The coordination layer aggregators currently own.
Per-event performance and revenue attribution. Customer-facing reports showing earned revenue. Year-end summary tying back to your engagement.
Demand Response Coordination is on the Gridient horizon — a direction we're heading, not a release calendar. The order we build in depends on the conversations our partners are having today. If this matters to your business, the way to influence the timeline is to talk to us.
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